secondscreen – Second Screen https://second-screen.me للإعلان الرّقمي Fri, 24 Nov 2023 09:43:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 The Key – Car Rental https://second-screen.me/case-study/the-key-car-rental-2/ Fri, 24 Nov 2023 09:42:10 +0000 https://second-screen.me/?p=10482
Objectives

Creating awareness on The Key Rental Car amongst users

 

Ad Formats

Push notifications

The Tools
365 scores application
During the matches of Saudi Arabia along the World Cup event 2022
Results – 3 Games – 3 World Cup Matches
1

Total Impressions

1

Total clicks

1

The reach

The reachability
58.86%
The average CTR
1.53%
The viewability
88.24%
Over-Achievements
Extra impressions: 435,089 – 70.18%
Screenshots
]]> Hankook https://second-screen.me/case-study/hankook-2/ Fri, 24 Nov 2023 09:39:54 +0000 https://second-screen.me/?p=10476
Objectives

Create awareness on Hankook’s tires increasing the brand awareness

Ad Formats

Video – 4 Videos

Results – 20 Days
1

Total Impressions

1

Total clicks

1

The reach

1

The completed views

1

The views

The reachability
32.97%
The VTR
54.23%
The viewability
89.01%
Screenshots
]]> Tamimi Market https://second-screen.me/case-study/tamimi-market/ Wed, 02 Aug 2023 07:30:36 +0000 https://second-screen.me/?p=9814
Objectives

Driving as much people as possible to the nearest branch by creating Tamimi Market’s weekly offers

Ad Formats
Static and rich media banners ; In-app placements
Super-geo targeting to Tamimi’s competitors
Footfall tracking for Tamimi Markets’ locations
Results – 27 Days
1

Total Impressions

1

Total clicks

1

The reach

1

Total footfalls – markets’ visits

The reachability
54.6%
The average CTR
1.95%
Over-Achievements
Extra impressions: 173,861 – 24.87%
Extra clicks: 6,584 – 63.02%
Extra reach: 243,651 – 104.55%
Greater CTR
30.55%
Higher reachability
63.82%
Screenshots
]]> Itali Film International https://second-screen.me/case-study/itali-film-international/ Tue, 25 Jul 2023 06:55:50 +0000 https://second-screen.me/?p=9768
Objectives

Create awareness on John Wick chapter four movie launching it under Italia Film International driving ad engagements.

Ad Formats

Fullscreen Banners – statics and GIFs

Results – 21 Days
1

Total Impressions

1

Total clicks

1

The reach

1

The footfalls – cinemas’ visits

The average CTR
1.19%
Reachability
56.8%
Over-Achievements
Extra impressions: 42,498 – 4.78%
Extra clicks: 3,729 – 50.91%
Extra reach: 232,828 – 78.56%
Greater CTR
45.12%
Screenshots
]]> SSMC https://second-screen.me/case-study/ssmc/ Fri, 26 May 2023 07:20:29 +0000 https://second-screen.me/?p=9808
Objectives

Create awareness on SSMC and its services amongst the target audience

Ad Formats

Fullscreen static banners

Results – 21 Days
1

Total Impressions

1

Total clicks

1

The reach

1

Website sessions

1 mins

Average session duration

1

The interested users generated

The reachability
49.57%
The average CTR
2.19%
Bounce rate
19.16%
Screenshots
]]> IKEA https://second-screen.me/case-study/ikea/ Thu, 25 May 2023 06:41:51 +0000 https://second-screen.me/?p=9745
Objectives

Create awareness on IKEA’s summer sale offers driving qualified traffic to the website

Ad Formats

Rich media – shoppable displays

Results – 24 Days
1

Total Impressions

1

Total clicks

1 mins

Average session duration

The Average CTR
0.96%
Bounce Rate
21.15%
Over-Achievements
Extra impressions: 1,076,261 – 279.09%
Extra clicks: 7,105 – 103.21%
Screenshots
]]> DeLonghi https://second-screen.me/case-study/delonghi/ Wed, 10 May 2023 17:42:56 +0000 https://second-screen.me/?p=9681
Objectives

Create awareness on DeLonghi’s coffee machine, driving website traffic

Ad Formats

Video

Placement
In-application & mobile web
Results – 16 Days
1

Total Impressions

1

Total clicks

1 %

The average CTR

1

Website sessions

1 mins

Average session duration

Actual VTR – Viewability rate
52%
Clicks converted to sessions
88%
Bounce rate
2.99%
Screenshots
]]> Hara Masria Restaurant https://second-screen.me/case-study/hara-masria-restaurant/ Wed, 10 May 2023 06:27:13 +0000 https://second-screen.me/?p=9728
Objectives

Create awareness on Hara Masria restaurant in Al Riyadh amongst the target audience

Tools

Fullscreen static banners & videos

Results – 30 Days
1

Total Impressions

1

Total clicks

1

The reach

The reachability
42.65%
The average CTR
2.77%
Over-Achievements
Extra impressions: 43,083 – 6.89%
Extra clicks: 8,260 – 80.7%
Extra reach: 76,668 – 36.79%
Higher reachability: 36.12%
Greater CTR
47%
Higher reachability
27.96%
Screenshots
Video
]]> Hankook https://second-screen.me/case-study/hankook/ Mon, 16 Jan 2023 18:06:16 +0000 https://second-screen.me/?p=9696
Objectives

Create awareness on Hankook’s tires increasing the brand awareness

Ad Formats

Video – 4 Videos

Results – 20 Days
1

Total Impressions

1

Total clicks

1

The reach

1

The completed views

1

The views

The reachability
32.97%
The VTR
54.23%
The viewability
89.01%
Screenshots
]]> Al Fardan Jewellery https://second-screen.me/case-study/al-fardan-jewellery/ https://second-screen.me/case-study/al-fardan-jewellery/#respond Fri, 16 Dec 2022 02:33:27 +0000 https://demo.casethemes.net/consultio/?p=164
Objectives

Fullscreen banners –  statics and GIFs

Ad Formats

Fullscreen banners –  statics and GIFs

Targeting
Male and female users
Aged 25 – 55 Y.O.
Belong to classes A and A+
Geo-located in Al Riyadh, Dammam, and Jeddah
Results – 1 month
1

Total Impressions

1

Total clicks

1 %

The average CTR

1

The reach

1 %

The reachability

Over-Achievements
Extra impressions: 361,710 – 60.3%
Extra clicks: 9,962 – 830.2%
Greater CTR: 480.32%
Extra reach: 269,662 – 161.8%
Higher reachability
36.12%
Screenshots
]]> https://second-screen.me/case-study/al-fardan-jewellery/feed/ 0